Ethics in marketing and communications : towards a global perspective

Other Authors: McKinley, Mary M.
Published: New York, NY: Palgrave Macmillan, 2012.
Subjects:
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020 |a 9780230358553 (hbk.)  
020 |a 0230358551 (hbk.)  
090 0 0 |a HF5387   |b .E85 2012 
245 0 0 |a Ethics in marketing and communications :   |b towards a global perspective   |c edited by Mary M. McKinley. 
260 |a New York, NY:   |b Palgrave Macmillan,   |c 2012. 
300 |a xi, 130 p.;   |c 23 cm. 
650 0 0 |a Business ethics  
650 0 0 |a Social responsibility of business  
700 1 |a McKinley, Mary M.  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000052241  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam