The handbook of strategic public relations and integrated communications

Other Authors: Caywood, Clarke L.
Published: New York: McGraw-Hill, 2012.
Edition: 2nd ed.
Subjects:
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020 |a 9780071767460 (hbk.)  
020 |a 0071767460 (hbk.)  
090 0 0 |a HM263   |b .H312 2012 
245 0 4 |a The handbook of strategic public relations and integrated communications   |c edited by Clarke L. Caywood. 
250 |a 2nd ed. 
260 |a New York:   |b McGraw-Hill,   |c 2012. 
300 |a xviii, 904 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Communication in marketing  
650 0 0 |a Public relations  
650 0 0 |a Communication in management  
700 1 |a Caywood, Clarke L.  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000052235  |b BOK  |c REFERENCE  |e Ground Floor, Bestari Jaya