Public relations : the profession and the practice

Main Author: Lattimore, Dan
Other Authors: Toth, Elizabeth L, Heiman, Suzette T, Baskin, Otis
Published: New York: McGraw-Hill, 2012.
Edition: 4th ed..
Subjects:
Physical Description: xvii, 372 p.: col. ill.; 26 cm.
ISBN: 9780071315784 (pbk. ; McGraw-Hill international edition)
0071315780 (pbk. ; McGraw-Hill international edition)