Foundations of marketing

Main Author: Pride, William M
Other Authors: Ferrell, O. C
Published: Australia: South-Western, Cengage Learning, 2013.
Edition: 5th ed.
Subjects:
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245 1 0 |a Foundations of marketing   |c William M. Pride, O.C. Ferrell. 
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300 |a xxiii, 550 p.:   |b col. ill.;   |c 28 cm. 
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