Foundations of marketing
| Main Author: | Pride, William M |
|---|---|
| Other Authors: | Ferrell, O. C |
| Published: |
Australia:
South-Western, Cengage Learning,
2013.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xxiii, 550 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9781111580162 (pbk.) 1111580162 (pbk.) |