APA Citation

Pride, W. M., & Ferrell, O. C. (2013). Foundations of marketing (5th ed.). Australia: South-Western, Cengage Learning.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 5th ed. Australia: South-Western, Cengage Learning, 2013.

MLA Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 5th ed. Australia: South-Western, Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.