Managing corporate social responsibility : a communication approach

Main Author: Coombs, W. Timothy
Other Authors: Holladay, Sherry J
Published: Malden, MA.: Wiley-Blackwell, 2012.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Managingcorporatesocialresponsibilityacommunicationapproach.pdf
Physical Description: xii, 180 p.: ill.; 25 cm.
ISBN: 9781444336450 (pbk.)
1444336290 (hbk.)
9781444336290 (hbk.)
1444336452 (pbk.)