Advertising and integrated brand promotion
by: O'Guinn, Thomas C
Published: (2009)
Advertising and integrated brand promotion
Main Author: | O'Guinn, Thomas C |
---|---|
Other Authors: | Semenik, Richard J, Allen, Chris T |
Published: |
Australia:
South-Western, Cengage Learning,
2012.
|
Edition: | 6th ed. |
Subjects: |
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