Advertising and integrated brand promotion
Main Author: | O'Guinn, Thomas C |
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Other Authors: | Semenik, Richard J, Allen, Chris T |
Published: |
Australia:
South-Western, Cengage Learning,
2012.
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Edition: | 6th ed. |
Subjects: |
1st Floor, Bestari Jaya
Call Number: |
HF5821 O34 2012 |
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Accession No | Item Category | SMD | Status | Notes |
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0000052309 | OPEN SHELF | BOK | AVAILABLE |
0000052859 | OPEN SHELF | BOK | AVAILABLE |