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00894cam a2200241 7i4500 |
| 001 |
0000042564 |
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20170218090000.0 |
| 020 |
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|a 9780538473323 (hbk.)
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| 020 |
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|a 0538473320 (hbk.)
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| 090 |
0 |
0 |
|a HF5821
|b .O34 2012
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| 100 |
1 |
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|a O'Guinn, Thomas C
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| 245 |
1 |
0 |
|a Advertising and integrated brand promotion
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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| 250 |
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|a 6th ed.
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| 260 |
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|a Australia:
|b South-Western, Cengage Learning,
|c 2012.
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| 300 |
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|a xii, 693 p.:
|b ill. col.;
|c 29 cm.
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| 650 |
0 |
0 |
|a Branding (Marketing)
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| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
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|a Semenik, Richard J
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| 700 |
1 |
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|a Allen, Chris T
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| 997 |
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|a Business & Accountancy, Faculty
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000052309
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000052859
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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