Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C |
|---|---|
| Other Authors: | Semenik, Richard J, Allen, Chris T |
| Published: |
Australia:
South-Western, Cengage Learning,
2012.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xii, 693 p.: ill. col.; 29 cm. |
|---|---|
| ISBN: |
9780538473323 (hbk.) 0538473320 (hbk.) |