APA Citation
O'Guinn, T. C., Semenik, R. J., & Allen, C. T. (2012). Advertising and integrated brand promotion (6th ed.). Australia: South-Western, Cengage Learning.
Chicago Style CitationO'Guinn, Thomas C., Richard J. Semenik, and Chris T. Allen. Advertising and Integrated Brand Promotion. 6th ed. Australia: South-Western, Cengage Learning, 2012.
MLA CitationO'Guinn, Thomas C., Richard J. Semenik, and Chris T. Allen. Advertising and Integrated Brand Promotion. 6th ed. Australia: South-Western, Cengage Learning, 2012.
Warning: These citations may not always be 100% accurate.