Advertising theory

Other Authors: Rodgers, Shelly, Thorson, Esther
Published: New York: Routledge, 2012.
Series: Routledge communication series
Subjects:
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090 0 0 |a HF5821   |b .A39 2012 
245 0 0 |a Advertising theory   |c edited by Shelly Rodgers and Esther Thorson. 
260 |a New York:   |b Routledge,   |c 2012. 
300 |a xxix, 614 p.:   |b ill.;   |c 24 cm. 
490 0 |a Routledge communication series 
650 0 0 |a Advertising  
700 1 |a Rodgers, Shelly  
700 1 |a Thorson, Esther  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Communication (Corporate Communication), Degree 
998 |a Media & Communication, Diploma 
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