Advertising theory
| Other Authors: | Rodgers, Shelly, Thorson, Esther |
|---|---|
| Published: |
New York:
Routledge,
2012.
|
| Series: |
Routledge communication series
|
| Subjects: |
| Physical Description: |
xxix, 614 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780415886628 (pbk.) 0415886619 (hbk.) 9780415886611 (hbk.) 0415886627 (pbk.) 0203149548 |