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| LEADER |
00692cam a2200193 7i4500 |
| 001 |
0000041922 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780137140749 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .T83 2011
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| 100 |
1 |
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|a Tuckwell, Keith J
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| 245 |
1 |
0 |
|a Integrated marketing communications :
|b strategic planning perspectives
|c Keith J. Tuckwell.
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Toronto:
|b Pearson Canada Inc.,
|c 2011.
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| 300 |
|
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|a xxiv, 440 p.:
|b ill.;
|c 28 cm.
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000028410
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
|
