Integrated marketing communications : strategic planning perspectives
| Main Author: | Tuckwell, Keith J |
|---|---|
| Published: |
Toronto:
Pearson Canada Inc.,
2011.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxiv, 440 p.: ill.; 28 cm. |
|---|---|
| ISBN: |
9780137140749 (pbk.) |