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| LEADER |
00723cam a2200205 7i4500 |
| 001 |
0000041919 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780132538961 (pbk.)
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| 020 |
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|a 0132538962 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b .C56 2012
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| 100 |
1 |
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|a Clow, Kenneth E
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications
|c Kenneth E. Clow, Donald Baack.
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| 250 |
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|a 5th ed.
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| 260 |
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|a Boston:
|b Prentice Hall,
|c 2012.
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| 300 |
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|a xviii, 445 p.:
|b ill. col.;
|c 28 cm.
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| 650 |
0 |
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|a Communication in marketing
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| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
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|a Baack, Donald
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000052431
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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