Integrated advertising, promotion, and marketing communications
| Main Author: | Clow, Kenneth E |
|---|---|
| Other Authors: | Baack, Donald |
| Published: |
Boston:
Prentice Hall,
2012.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xviii, 445 p.: ill. col.; 28 cm. |
|---|---|
| ISBN: |
9780132538961 (pbk.) 0132538962 (pbk.) |