The Facebook era : tapping online social networks to market, sell, and innovate

Main Author: Shih, Clara
Published: Upper Saddle River, NJ.: Prentice Hall, 2011.
Subjects:
Item Description: Includes index
Physical Description: xvi, 350 p.: ill.; 23 cm.
ISBN: 9780137085125 (pbk.)
0137085125 (pbk.)