International marketing
| Main Author: | Cateora, Philip R |
|---|---|
| Other Authors: | Gilly, Mary C, Graham, John L |
| Published: |
New York:
McGraw-Hill/Irwin,
2009.
|
| Edition: | 14th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxi, 711 p.: col. ill.; 28 cm. |
| ISBN: |
9780071288385 (pbk.) 0071288384 |