Introduction to mass communication : media literacy and culture

Main Author: Baran, Stanley J
Published: New York: McGraw-Hill, 2012.
Edition: 7th ed.
Subjects:
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020 |a 9780071317153 (pbk.)  
020 |a 0071317155 (pbk.)  
090 0 0 |a P90   |b .B37 2012 
100 1 |a Baran, Stanley J  
245 1 0 |a Introduction to mass communication :   |b media literacy and culture   |c Stanley J. Baran. 
250 |a 7th ed. 
260 |a New York:   |b McGraw-Hill,   |c 2012. 
300 |a xx, 449 p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Mass Media and culture  
650 0 0 |a Media literacy  
650 0 0 |a Mass media  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Media & Communication, Diploma 
999 |a 0000007025  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya