Electronic media : an introduction

Main Author: Gross, Lynne S
Published: New York, NY.: McGraw-Hill Higher Edu., 2010.
Edition: 10th ed.
Subjects:
LEADER 00917cam a2200241 7i4500
001 0000041638
005 20170218090000.0
020 |a 0070169004 (pbk.)  
020 |a 9780070169005 (pbk.)  
090 0 0 |a PN1990.6.U5   |b G59 2010 
100 1 |a Gross, Lynne S  
245 1 0 |a Electronic media :   |b an introduction   |c Lynne Schafer Gross. 
250 |a 10th ed. 
260 |a New York, NY.:   |b McGraw-Hill Higher Edu.,   |c 2010. 
300 |a xv, 442 p.:   |b ill.;   |c 23 cm. 
650 0 0 |a Cable television --   |z United States  
650 0 0 |a Broadcasting --   |z United States  
650 0 0 |a Telecommunication --   |z United States  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
998 |a Communication (Journalism), Degree 
998 |a Media & Communication, Diploma 
999 |a 0000007023  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000026100  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya