Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media

Main Author: Dominick, Joseph R
Other Authors: Sherman, Barry L, Messere, Fritz
Language: English
Published: New York: McGraw-Hill, 2012.
Edition: 7th ed.
Subjects:
Physical Description: xvi, 316 p.: col. ill.; 25 cm.
ISBN: 9780071315036 (pbk. ; international student ed.)
0071315039 (pbk. ; international student ed.)
0073512036 (pbk.)
9780073512037 (pbk.)