Mass media research : an introduction

Main Author: Wimmer, Roger D
Other Authors: Dominick, Joseph R
Published: Boston, Mass.: Cengage/ Wadsworth, 2011.
Edition: 9th ed.
Subjects:
Physical Description: xii, 464 p.: ill. col.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 143908274X (pbk.)
9781439082744 (pbk.)