Mass communication theory : foundations, ferment, and future

Main Author: Baran, Stanley J
Other Authors: Davis, Dennis K
Published: Boston, MA.: Wadsworth, 2012.
Edition: 6th ed.
Physical Description: xxiv, 392 p.: ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780495898870 (pbk.)
0495898872 (pbk.)