Perspectives on social media marketing

Main Author: Agresta, Stephanie
Other Authors: Bough, B. Bonin
Published: Boston, MA: Cengage Learning, 2010.
Subjects:
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005 20170218090000.0
020 |a 9781435456525 (pbk.)  
020 |a 1435456521 (pbk.)  
090 0 0 |a HF5415.1265   |b .A39 2010 
100 1 |a Agresta, Stephanie  
245 1 0 |a Perspectives on social media marketing   |c Stephanie Agresta, Bonin Bough. 
260 |a Boston, MA:   |b Cengage Learning,   |c 2010. 
300 |a xx, 278 p.:   |b ill.;   |c 23 cm. 
650 0 0 |a Internet marketing  
650 0 0 |a Online social networks --   |x Economic aspects  
650 0 0 |a Social media --   |x Economic aspects  
700 1 |a Bough, B. Bonin  
997 |a Business & Accountancy, Faculty 
999 |a 0000053561  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam