Marketing principles and best practices

Other Authors: Hoffman, K. Douglas
Published: Australia: Thomson/South-Western, 2005.
Edition: 3rd ed.
Subjects:
LEADER 00669cam a2200217 7i4500
001 0000041162
005 20120229090000.0
020 |a 0324225180 (pbk. ; international ed.)  
020 |a 9780324225181  
020 |a 0324200447  
020 |a 0324225199  
020 |a 0324221355  
090 0 0 |a HF5415.1   |b .M43 2005 
245 0 0 |a Marketing principles and best practices   |c K. Douglas Hoffman ... [et al.]. 
250 |a 3rd ed. 
260 |a Australia:   |b Thomson/South-Western,   |c 2005. 
300 |a xlii, 598 p.:   |b col. ill.;   |c 29 cm. 
650 0 0 |a Marketing  
700 1 |a Hoffman, K. Douglas  
740 0 |a Marketing 
999 |a 0000050845  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam