Marketing principles and best practices
| Other Authors: | Hoffman, K. Douglas |
|---|---|
| Published: |
Australia:
Thomson/South-Western,
2005.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xlii, 598 p.: col. ill.; 29 cm. |
|---|---|
| ISBN: |
0324225180 (pbk. ; international ed.) 9780324225181 0324200447 0324225199 0324221355 |