The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly

Main Author: Scott, David Meerman
Published: Hoboken, N.J.: John Wiley & Sons, Inc., 2007.
Subjects:
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090 0 0 |a HF5415.1265   |b .S24 2007 
100 1 |a Scott, David Meerman  
245 1 4 |a The new rules of marketing and PR :   |b how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly   |c David Meerman Scott. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons, Inc.,   |c 2007. 
300 |a xxxi , 287 p.;   |c 22 cm. 
650 0 0 |a Public relations  
650 0 0 |a Internet marketing  
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999 |a 0000050776  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam