The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
| Main Author: | Scott, David Meerman |
|---|---|
| Published: |
Hoboken, N.J.:
John Wiley & Sons, Inc.,
2007.
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| Subjects: |
| Physical Description: |
xxxi , 287 p.; 22 cm. |
|---|---|
| ISBN: |
9780470113455 (hbk.) 9780470379288 (pbk.) 0470113456 |