Branding your business : promoting your business, attracting customers and standing out in the market place

Main Author: Hammond, James
Published: London: Kogan Page Ltd., 2008.
Series: Sunday Times business enterprise series
Subjects:
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100 1 |a Hammond, James  
245 1 0 |a Branding your business :   |b promoting your business, attracting customers and standing out in the market place   |c James Hammond. 
260 |a London:   |b Kogan Page Ltd.,   |c 2008. 
300 |a xii, 255 p.:   |b ill.;   |c 24 cm. 
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650 0 0 |a Brand name products --   |x Psychological aspects  
650 0 0 |a Branding (Marketing) --   |x Management  
650 0 0 |a Communication in marketing  
650 0 0 |a Consumer behavior  
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