Advertising media planning : a brand management approach
by: Kelley, Larry D
Published: (2008)
Kellogg on advertising & media : the Kellogg School of Management
| Corporate Author: | J.L. Kellogg Graduate School of Management |
|---|---|
| Other Authors: | Calder, Bobby J. |
| Published: |
Hoboken, N.J.:
John Wiley & Sons,
2008.
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| Subjects: |