|
|
|
|
| LEADER |
00608cam a2200169 7i4500 |
| 001 |
0000040985 |
| 005 |
20120119090000.0 |
| 020 |
|
|
|a 9780470119860 (hbk.)
|
| 090 |
0 |
0 |
|a HF5826.5
|b .K46 2008
|
| 245 |
0 |
0 |
|a Kellogg on advertising & media :
|b the Kellogg School of Management
|c edited by Bobby J. Calder.
|
| 260 |
|
|
|a Hoboken, N.J.:
|b John Wiley & Sons,
|c 2008.
|
| 300 |
|
|
|a xi, 292 p.:
|b ill.;
|c 24 cm.
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Advertising media planning
|
| 700 |
1 |
|
|a Calder, Bobby J.
|
| 710 |
0 |
0 |
|a J.L. Kellogg Graduate School of Management
|
| 999 |
|
|
|a 0000050378
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
|
