Kellogg on advertising & media : the Kellogg School of Management
| Corporate Author: | J.L. Kellogg Graduate School of Management |
|---|---|
| Other Authors: | Calder, Bobby J. |
| Published: |
Hoboken, N.J.:
John Wiley & Sons,
2008.
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| Subjects: |
| Physical Description: |
xi, 292 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780470119860 (hbk.) |