Chocolates on the pillow aren't enough : reinventing the customer experience

Main Author: Tisch, Jonathan M
Other Authors: Weber, Karl
Published: Hoboken, N.J.: John Wiley & Sons, Inc., 2007.
Subjects:
Physical Description: xii, 256 p.; 24 cm.
ISBN: 0470043555
9780470043554 (hbk.)