CRM at the speed off light : social CRM strategies, tools, and techniques for engaging your customers
Main Author: | Greenberg, Paul |
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Published: |
New York:
McGraw-Hill,
2010.
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Edition: | 4th ed. |
Subjects: |
Physical Description: |
xxvi, 662 p.: ill.; 24 cm. |
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ISBN: |
0071590455 (hbk.) 9780071590457 (hbk.) |