Product management & strategy

Other Authors: Lehmann, Donald R
Published: New York: McGraw Hill, 2010.
Subjects:
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020 |a 9789675771170 (pbk.)  
090 0 0 |a HF5415.15   |b .P54 2010 
245 0 0 |a Product management & strategy   |c Donald R. Lehmann ... [et al.]. 
246 3 |a Product management and strategy. 
260 |a New York:   |b McGraw Hill,   |c 2010. 
300 |a xvi, 384 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Product management  
700 1 |a Lehmann, Donald R  
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Diploma 
998 |a Business Management, Degree 
999 |a 0000053360  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam