Product management & strategy
| Other Authors: | Lehmann, Donald R |
|---|---|
| Published: |
New York:
McGraw Hill,
2010.
|
| Subjects: |
| Physical Description: |
xvi, 384 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9789675771170 (pbk.) |