Marketing
| Main Author: | Grewal, Dhruv |
|---|---|
| Other Authors: | Levy, Michael |
| Published: |
New York:
McGraw Hill/Irwin,
2011.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
x, 422 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780077386436 (pbk.) |