Managing customer relationships : a strategic framework

Main Author: Peppers, Don
Other Authors: Rogers, Martha
Published: Hoboken, N.J.: John Wiley & Sons, Inc., 2011.
Edition: 2nd ed.
Subjects:
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005 20170218090000.0
020 |a 9780470423479 (hbk.)  
090 0 0 |a HF5415.5   |b .P47 2011 
100 1 |a Peppers, Don  
245 1 0 |a Managing customer relationships :   |b a strategic framework   |c Don Peppers, Martha Rogers. 
250 |a 2nd ed. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons, Inc.,   |c 2011. 
300 |a xv, 512 p.;   |c 26 cm. 
650 0 0 |a Customers preferences  
650 0 0 |a Relationship marketing  
650 0 0 |a Customer relations --   |x Management  
700 1 |a Rogers, Martha  
997 |a Business & Accountancy, Faculty 
999 |a 0000053341  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam