Managing customer relationships : a strategic framework
| Main Author: | Peppers, Don |
|---|---|
| Other Authors: | Rogers, Martha |
| Published: |
Hoboken, N.J.:
John Wiley & Sons, Inc.,
2011.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xv, 512 p.; 26 cm. |
|---|---|
| ISBN: |
9780470423479 (hbk.) |