APA Citation

Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic framework (2nd ed.). Hoboken, N.J.: John Wiley & Sons, Inc..

Chicago Style Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2011.

MLA Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. 2nd ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2011.

Warning: These citations may not always be 100% accurate.