Marketing plans : how to prepare them, how to use them

Main Author: McDonald, Malcolm
Other Authors: Wilson, Hugh
Published: West Sussex, U.K.: John Wiley & Sons, Ltd., 2011.
Edition: 7th ed.
Subjects:
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090 0 0 |a HF5415.13   |b .M36 2011 
100 1 |a McDonald, Malcolm  
245 1 0 |a Marketing plans :   |b how to prepare them, how to use them   |c Malcolm McDonald, Hugh Wilson. 
250 |a 7th ed. 
260 |a West Sussex, U.K.:   |b John Wiley & Sons, Ltd.,   |c 2011. 
300 |a xvi, 571 p.;   |c 25 cm. 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Marketing --   |x Planning  
700 1 |a Wilson, Hugh  
997 |a Business & Accountancy, Faculty 
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