Marketing plans : how to prepare them, how to use them
| Main Author: | McDonald, Malcolm |
|---|---|
| Other Authors: | Wilson, Hugh |
| Published: |
West Sussex, U.K.:
John Wiley & Sons, Ltd.,
2011.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xvi, 571 p.; 25 cm. |
|---|---|
| ISBN: |
9780470669976 (pbk.) |