APA Citation

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). West Sussex, U.K.: John Wiley & Sons, Ltd..

Chicago Style Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. West Sussex, U.K.: John Wiley & Sons, Ltd., 2011.

MLA Citation

McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. West Sussex, U.K.: John Wiley & Sons, Ltd., 2011.

Warning: These citations may not always be 100% accurate.