Sport promotion and sales management

Main Author: Irwin, Richard L
Other Authors: McCarthy, Larry M, Sutton, William Anthony
Published: Champaign, IL: Human Kinetics, 2008.
Edition: 2nd ed.
Subjects:
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020 |a 073606477X (hbk.)  
020 |a 9780736064774 (hbk.)  
090 0 0 |a GV714   |b .I79 2008 
100 1 |a Irwin, Richard L  
245 1 0 |a Sport promotion and sales management   |c Richard L. Irwin, William A. Sutton, Larry M. McCarthy. 
250 |a 2nd ed. 
260 |a Champaign, IL:   |b Human Kinetics,   |c 2008. 
300 |a xi, 339 p.:   |b ill.;   |c 29 cm. 
650 0 0 |a Sports --   |x Public relations  
650 0 0 |a Sports --   |x Marketing  
700 1 |a McCarthy, Larry M  
700 1 |a Sutton, William Anthony  
997 |a Business & Accountancy, Faculty 
998 |a Sport Management Industry, Diploma 
999 |a 0000054420  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam