Brand atlas : branding intelligence made visible

Main Author: Wheeler, Alina
Other Authors: Katz, Joel
Published: Hoboken, New Jersey: Wiley,, 2011.
Subjects:
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005 20170218090000.0
020 |a 0470433426 (hbk.)  
020 |a 9780470433423 (hbk.)  
090 0 0 |a HD69.B7   |b W45 2011 
100 1 |a Wheeler, Alina  
245 1 0 |a Brand atlas :   |b branding intelligence made visible   |c Alina Wheeler and Joel Katz. 
260 |a Hoboken, New Jersey:   |b Wiley,,   |c 2011. 
300 |a 144 p.:   |b col. ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Branding (Marketing)  
650 0 0 |a Trademarks --   |x Design  
650 0 0 |a Brand name products  
700 1 |a Katz, Joel  
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
998 |a Digital Graphic Design, Degree 
998 |a Digital Graphic Design, Diploma 
999 |a 0000002736  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya