Brand atlas : branding intelligence made visible

Main Author: Wheeler, Alina
Other Authors: Katz, Joel
Published: Hoboken, New Jersey: Wiley,, 2011.
Subjects:
Physical Description: 144 p.: col. ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 0470433426 (hbk.)
9780470433423 (hbk.)