Sport marketing

Main Author: Mullin, Bernard James
Other Authors: Hardy, Stephen, Sutton, William Anthony
Published: Champaign, IL: Human Kinetics, 2007.
Edition: 3rd ed.
Subjects:
Physical Description: xii, 539 p.: ill.; 29 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780736060523 (hbk.)
0736060529 (hbk.)