Business research methods
| Main Author: | Zikmund, William G |
|---|---|
| Published: |
Fort Worth, TX:
Dryden Press,
1997.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xxi, 829 p.: ill.; 23 cm. |
|---|---|
| ISBN: |
0030184320 (hbk.) 9780030184321 |